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The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

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Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

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Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and Branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, Branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

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Absolute Links vs. Relative Links – SEO Value

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole rather than relative links. Many believe that absolute links have less potential for getting messed up when search […]

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Jumpstart Your Online Business Now

Jumpstart Your Online Business Now

  Join Chief Marketing Officer at VGC Group, Naomi Jordan Cook, a witty online marketer with a niche for championing top-notch digital strategies to help generate revenue online; and Chief Communications Officer, W.E. Da’Cruz, an innovative social entrepreneur with an unyielding passion for utilizing modern day platforms to break cultural and economic barriers for the first ever Jumpstart Your […]

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Terms and Conditions

Terms and Conditions

Terms and Conditions Agreement Between User and www.thevgcgroup.com Welcome to www.thevgcgroup.com. The www.thevgcgroup.com website is comprised of various web pages operated by The Virtual Global Consultant Group (The VGC Group). www.thevgcgroup.com is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein (the “Terms”). Your use of www.thevgcgroup.com […]

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