Banner Ads and Your Business

134 students

A web banner, also known as a banner ad, is an advertisement placed on a web page that is linked to the advertiser’s own website.
Anyone who has surfed the internet has encountered web banners one way or another. They come in different types, sizes and placements, and can either be static or animated. Before, banner ads were limited to text and images only. But as technology progressed, they have grown to include multimedia objects that allow for moving images to better capture the viewer’s attention.

Included:

  1. Banner Ads and Your Business eBook
  2. Video
  3. Activities

 

  • What is a web banner?

    A web banner, also known as a banner ad, is an advertisement placed on a web page that is linked to the advertiser's own website.

  • What are the types of banner ads?

    According to Google Adsense, there are 5 most effective banner ads.

  • What are the Rising Stars ad units?

    According to Interactive Advertising Bureau, there are 6 Rising Stars ad units.

  • Why use banner ads?

    Aside from having a visual component compared to Search Ads, which are composed only of text, there are a few other advantages of using banner ads.

  • Display Advertising Best Practices

    As in everything, there are rules and best practices to adhere to. Bannerflow.com lists the following guidelines in developing banner ads.

Instructor

Rose Gana

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