A web banner, also known as a banner ad, is an advertisement placed on a web page that is linked to the advertiser’s own website.
Anyone who has surfed the internet has encountered web banners one way or another. They come in different types, sizes and placements, and can either be static or animated. Before, banner ads were limited to text and images only. But as technology progressed, they have grown to include multimedia objects that allow for moving images to better capture the viewer’s attention.
According to Interactive Advertising Bureau, there are 6 Rising Stars ad units.
As in everything, there are rules and best practices to adhere to. Bannerflow.com lists the following guidelines in developing banner ads.