Invest in Content Creation

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In today’s marketing horizon, you cannot escape riding the wave of Content Marketing. CONTENT MARKETING, as defined by the Content Marketing Institute, is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and to ultimately drive profitable customer action. Content Marketing, in the recent years, has replaced traditional marketing methods which are more interruptive rather than customer-centric. Instead of pushing out print ads and marketing collateral to grab their attention, Content Marketing draws in customers to businesses by providing them value through well-created content.

Included:

  1. Invest in Content Creation eBook
  2. Video
  3. Activities

 

  • How do we create content? 

    If you are not yet sure if Content Marketing is for your business, take a look at the statistics. According to CoSchedule, 95% of B2B enterprise marketers and 75% of B2C marketers use Content Marketing. In addition, it claims that conversion rates are six times higher for Content Marketing adopters compared to non-adopters. Once you have decided to adopt a Content Marketing strategy, the next step is to go back to your business’ goals and use them as the foundation for your Content Creation.

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    • How do we create content?
  • What are the 7 common types of content? 

    According to Pardor, there are 7 common types of content.

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    • What are the 7 common types of content?
    • What are the 7 common types of content?
  • Why create a valuable content? 

    In creating valuable content, it is equally important to use SEO best practices. Making sure that your content is optimized can further increase your website’s ranking and gain more for traffic for your site.

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    • Since creating content often takes a lot of time and incurs a considerable cost in your marketing budget, a common practice being done these days is to repurpose content. Repurposing content is a great way to maximize the time and money that you’ve already spent, but be sure to only repurpose content that is still relevant. Going back to our example, you can turn your series of cooking videos into a cooking recipe e-book. Also, you can turn your blog post into an interesting infographic on the benefits of going organic. The more valuable content you have on your website, the more opportunity your business will get to create leads and prospects. Just make sure that the tone and design for each type of content is cohesive to your business or brand’s identity. Most businesses hire or outsource a creative team to ensure the quality of content being produced on their websites. Once standards are put in place, all you have to do is continue producing great content and you are on your way to growing your business.