In today’s marketing horizon, you cannot escape riding the wave of Content Marketing. CONTENT MARKETING, as defined by the Content Marketing Institute, is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and to ultimately drive profitable customer action. Content Marketing, in the recent years, has replaced traditional marketing methods which are more interruptive rather than customer-centric. Instead of pushing out print ads and marketing collateral to grab their attention, Content Marketing draws in customers to businesses by providing them value through well-created content.
If you are not yet sure if Content Marketing is for your business, take a look at the statistics. According to CoSchedule, 95% of B2B enterprise marketers and 75% of B2C marketers use Content Marketing. In addition, it claims that conversion rates are six times higher for Content Marketing adopters compared to non-adopters. Once you have decided to adopt a Content Marketing strategy, the next step is to go back to your business’ goals and use them as the foundation for your Content Creation.
According to Pardor, there are 7 common types of content.
In creating valuable content, it is equally important to use SEO best practices. Making sure that your content is optimized can further increase your website’s ranking and gain more for traffic for your site.