Inbound Marketing: Entice Buyers to Come to You

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You probably might have been hearing about Inbound Marketing, which is the most effective strategy in Digital Marketing today. According to Pardot, Inbound Marketing means enticing buyers to come to you and it’s a way of meeting them where they are and engaging with them on their terms.

How would you know if you are ready for Inbound Marketing?

  • You use your website to sell, or you want to
  • Your target audience uses the internet to conduct research or learn about topics you have some expertise on
  • You are looking for new ways to reach your target buyers
  • You have time — and maybe a little bit of budget — to invest in creating quality content that educates or entertains your audience
  • You understand your target buyers well enough to create personalized, relevant content that will provide a great customer experience and portray your brand as a thought leader

(Source: Pardot)

Instead of directly selling a product or service, Inbound Marketing aims to inform and educate a potential customer on possible solutions to his or her need. Smart marketers who practice inbound marketing use social media, blogs, infographics, eBooks and whitepapers and match their content based on their market’s interests. By drawing in your audience, you can be sure that they are interested in your content, rather than using traditional outbound marketing methods that simply push content towards your audience’s space.

How does this brilliant idea work so great with Digital Marketing?

For you to have good inbound marketing, your content should educate, entertain and provide value to your readers. Make your content interesting and informative, yet easy to digest. Remember to make your content searchable and promote it through various channels such as your social media platforms and mailing list. By doing all of these, you will be just a few steps away from successful inbound marketing.

Start your Inbound Marketing process by thoroughly researching your target market and begin building a content plan.

Here are some points to consider when you create your content plan:

  1. You must provide helpful information.
  2. Make it sound fun and interesting by giving useful tips
  3. Target the emotions of your market. They have to be convinced that your goal is for them to improve or succeed.
  4. Follow industry guidelines and best practices
  5. Be creative. Great visuals are great tools of inbound marketing.

Reference: http://www.pardot.com/inbound-marketing/

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