Promoting your business online is a must right now. If you want to get a faster result in your marketing effort, traditional marketing strategies will no longer be a solution. Today, online marketing has so much impact on the buying cycle of customers. In fact, most of the people will search for a product/service online before they decide which best serves their needs. Promoting your business online is easy and hard at the same time, but you can start doing some steps and the rest will just be an experiment of trial and error. Online marketing is dynamic and can evolve in a short period of time, so there’s no exact formula on how to do it perfectly right away.
1.Build your website.
It’s not as hard as you think. There are online website builders that are user-friendly and drag and drop website builders. You can check here the list and their reviews, and our FREE Go Global Startup Series – How To Build a Website for Your Business eBook. This eBook can help you understand more the importance of websites and the areas that need more attention to catch the eyes of your target market.
2. Create Social Media accounts.
Who doesn’t have a social media account? We’re pretty sure that your target customers have it and they’re possibly checking their social media accounts daily, so better make yourself visible to them by posting creative content at the right time. Check here the top social media sites and best times to post to be your guide for the timing.
3. Discover your creative skills.
Most companies hire graphic designers to create posters for their business, but did you know that just like building a website, you can also design like a pro by using online graphic design tools? If you are just going to design for your social media posts or blog posts, we recommend you to just use online tools for graphic design. It will save you money and improve your creativity at the same time.
4. Learn the basics of inbound marketing.
A creative banner could be enough, but not all the time. It is still best to perfectly match it with creative content. Have you heard about inbound marketing? Learn the basics of it and it will help you improve your content. There are short inbound marketing online courses available that you can try at your own convenient time.
5. Highlight your reviews.
In traditional marketing, word-of-mouth is still the best and most effective strategy. How is it called in the digital marketing? It’s known as Product Reviews.
Yes, let your customers speak about their experience and make sure you highlight them on your website, social media, and email campaigns. Note that customers are smart and they know if product reviews are authentic, so don’t try making dummy accounts just to have good reviews.
There are many more ways to advertise your business online, but you can start with the basic promotions, and make sure they are updated and based on the trend. Remember, digital marketing is dynamic and fast-paced, trends are changing quickly so always stay in-the-know.