SweepSouth, an online platform connecting homeowners and domestic cleaners, was founded in 2014 by Aisha Pandor and her husband Alen Ribic. Their vision was to create a business that not only provided a reliable service for clients who need their homes cleaned, but that also generated jobs for experienced and skilled domestic workers. Five years down the line, SweepSouth is a success story in South Africa’s digital landscape and serves as an example to many others. The business received a R30 million investment in 2019 from Naspers Foundry – a early-stage business funding initiative that helps established, talented and ambitious South African technology entrepreneurs to take their businesses to the next level and thus creating more local jobs.