Most businesses today have mobile apps that allow them to create and deliver a range of functions. The big players have them, but small to medium-sized enterprises (SMEs) still lag behind in having their own mobile app. The reason for this is often related to priority and budget.  


Working with a limited budget is a common concern for SMEs. Moreover, the budget allocation lies in the hands of owners or management, who may be reluctant to invest in developing a mobile app. 


Even in the age of mobile, not all SMEs see the benefit of having a mobile app to support their revenue or their branding. If you want to know how mobile apps can help your business, we’ve summarized the most basic benefits on this blog. 


Here are five benefits of having a mobile app for your business:



  • Be Competitive



In business, they say ‘always be ahead of the competition.’ If your competitors already have a mobile app, it would still be wise for you to create one for your brand so that you will not be left behind.



  • Boost Visibility



A mobile app provides a great branding opportunity for any business. It not only increases your brand’s recognition in the market, but it also improves your reputation and credibility among your customers. 



  • Increase Sales



Mobile apps can allow customers to purchase items or make reservations for goods and services.  



  • Market New Products or Services



You can promote new products or services in your mobile app through notifications. 



  • Improve Customer Service



Through mobile apps, you can allow your customers to easily connect with you and give 24/7 access to your products or services.  


The VGC Group has developed a handful of customized mobile apps for its clients that lead to revenue-generation and improved customer service. We specialize in creating solutions for small to medium-sized enterprises and implementing digital technologies to help them break into the global market. 


Interested in making a mobile app your next move? 


The VGC Group will work with you to maximize the benefits of having a mobile app for your business. Connect with us at or call (888) 653-4528.