Have you ever wondered how you can make your business stand out from your competitors? One of the key components you need to have for your business is brand identity.
Brand identity is how consumers can identify your business and its values based on what you present to the public. Some of the key factors of brand identity are brand color, design, and logo. These key factors will distinguish you from your competitors.
Here are a few questions you should ask yourself about your brand identity:
Once you answer these questions (and do research), you can start developing your brand’s identity.
LinkedIn.com shares how the two biggest ridesharing companies, Uber and Lyft, have their own unique brand identity and how it helps them differentiate from each other. It also discusses in detail how every element of their brand, such as logo, colors, design, typography, and messaging, helps with their identity. Read the article here.
Another popular example of good brand identity is Apple Inc. Since its inception in 1976, Apple has evolved into being one of the biggest companies in technology. With all their different products, from the Mac computers to iPods to iPhones to cars, Apple has one consistent brand identity. Their mission is to enhance life through innovation and technology. Inc.com breaks down how Apple has been able to keep its brand identity for the past 43 years. Read here.
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