In today’s marketing horizon, you cannot escape riding the wave of Content Marketing.
CONTENT MARKETING, as defined by the Content Marketing Institute, is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and to ultimately drive profitable customer action. Content Marketing, in the recent years, has replaced traditional marketing methods which are more interruptive rather than customer-centric. Instead of pushing out print ads and marketing collateral to grab their attention, Content Marketing draws in customers to businesses by providing them value through well-created content.
This eCourse includes:
1) Invest in Content Creation eBook