Selling on Social Media
Now, this is a trend that will be all over your 2019 eCommerce experience. Let’s face it—no matter how hard we try to limit our usage of social media, it has wormed its way into becoming a self-declared need that is rooted in various justifications. The need to stay connected, the need for entertainment, the need to be updated with the latest news, are just some of the reasons why it continues to be part of our daily life. Social media has also become an indispensable tool for marketers and entrepreneurs in promoting their products and services. A business’ use of social media can be simplified into two main categories: Organic Posts and Paid Posts. While there has been much debate on the two, the reality is that businesses need both in order to maximize their marketing strategy. In the 4th quarter of 2018, Facebook revenues amounted to $16.9 billion, most of which is attributed to advertising. The sheer number of paid advertising profit proves that businesses are aware of the power of the platform in optimizing conversions and expanding audiences. For businesses, selling on social is about going where your customers are. Instagram recognized the opportunity by launching its shoppable posts last year. The shoppable posts allow businesses to tag their products in their posts and link to their pages. This feature further expands the benefits that businesses get from the platform and paves the way for other platforms to follow suit. All in all, this is an exciting time for businesses and customers, as the search and delivery of products and services are made much easier. For businesses who are new to the ‘selling on social’ scene, there is a lot of information available online on how to do it right. Alternatively, they can also seek the help of a digital marketing agency to guide their way into getting quick results and increasing their ROI.