Who would have thought that social media reach can actually convert into sales? Some salespeople still do not fully understand the power of social media and how it could make their job easier.
Social Selling is the new sales model that every Sales & Marketing Department should adopt, especially in this digital generation. Old sales models usually do cold calls, sales calls, sales demos and identify qualified leads, but the new way of selling means:
1. Using social media networks to reach new prospects
2. Educating them on how your company can help them grow their business
3. Nurturing them through powerful content
(Source: Steven MacDonald, superoffice.com)
What is the basis of the above formula? Has it been proven?
According to a report by Forbes Insights, 82% of customers conduct research online prior to purchases. But how powerful is social media in reaching your market?
Tracey Wallace of Bigcommerce says that 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. She further notes that:
20% of online shoppers would be likely to make a purchase from Facebook.
17% of online shoppers would be likely to make a purchase from Pinterest.
14% of online shoppers would be likely to make a purchase from Instagram.
12% of online shoppers would be likely to make a purchase from Twitter.
10% of online shoppers would be likely to make a purchase from Snapchat
So instead of following traditional sales techniques, go meet your team and start doing Social Selling.
“Social selling is when salespeople use social media to find and engage with new prospects. Salespeople use social media to provide value to prospects by answering questions, responding to comments and by sharing content throughout the buying process – from awareness to consideration until a prospect is ready to buy,” says Steven MacDonald of www.superoffice.com.
Want to know more about social media techniques? Fill out the form here and start using the power of social media for your business.
Sources: Steven MacDonald, https://www.superoffice.com/blog/social-selling/; Tracey Wallace, https://www.bigcommerce.com/blog/ecommerce-trends/; https://www.forbes.com/sites/forbespr/2016/05/25/customers-like-to-research-online-but-make-big-purchases-in-stores-says-new-retailer-study/#52ba663d244b