When it comes to web design, first impression matters. That’s why for a startup business, thinking what should be the look of your website could be a bit challenging. Some web tools online offer template designs where you can just pick which color combination you would like. Sticking with the color palette of your logo could be your best option to be consistent with your branding.
So, once you are successful in enticing a user to stay on your website because of your attractive design, the next challenge is the response rate of your site. Every second counts. It will be an advantage if your website loads quickly. Just like you, potential/existing customers wouldn’t want to wait that much when they are trying to load a page. One important thing is to make sure that your website is mobile responsive because statistics say that the majority of people spend more time on their smartphones instead of their laptops or desk computers.
Alright. Let’s say that you have a mobile responsive website and your pages are loading fast. The next thing to consider is your content. Based on studies, these are the top categories of content that a user is looking for in websites: Products / Services, Company Profile, Contact Details. So make sure that your content that showcases your profile and services is a rockstar!
Moving forward, here are some of the fun facts that Blue Corona.com shared on why you need to have a creative and responsive website:
- Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
- 38% of people will stop engaging with a website if the content/layout is unattractive.
- 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
- You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
- Once your page loads, users form an opinion in .05 seconds.
- 47% of people expect a web page to load in 2 seconds or less.
- 39% of people will stop engaging with a website if images won’t load or take too long to load.
- 47% of website visitors check out a company’s products/services page before looking at any other sections of the site.
- Once on a company’s homepage, 64% of visitors want to see the company’s contact information.
- 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
- Peer-created content is the least likely to be questioned. Overwhelmed consumers turn to family, peers, and colleagues as the most trustworthy content sources.
To sum it up, make sure that your website loads fast, is easy to navigate, has great design and contains all the necessary information that users need. With these requirements, users will have a positive experience in your site and your brand.
Reference: Coats, Bethanny, https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/