COFOUNDER
Wendy Ekua (W.E.) Da’Cruz
Known as The Digital Diplomat™, Wendy Ekua (W.E.) Da’Cruz promotes the adoption of digitalization to help drive economic development.
Awarded the 2021 Minority eCommerce Firm of the Year by the U.S. Department of Commerce MBDA, she is the cofounder of the Virtual Global Consultant (VGC) Group, a global IT company that helps entrepreneurs, companies, and organizations adopt digitalization to access new revenue and value-producing opportunities.
Through the use of digital tools and technologies, she and her partner Naomi Cook are responsible for helping to generate millions of dollars a year in at-will donations and business sales for VGC clients, with a special focus on US and African-based companies. As an internationally recognized tech expert and thought leader in her field, she’s been invited to speak at high level events, such as the US-Africa Business Summit (Mozambique), World Export Development Forum (Ethiopia), Africa Fintech Summit 2019 (Ethiopia), and DHL eCommerce Conference (Ghana). She is a part of the U.S. Speaker Program for the U.S. Embassy and available for virtual and traveling programs.
Appointed by the White House’s US Secretary of Commercial Services to the District Export Council in eastern Michigan and At-Large Board Member for the national association, she continues to promote global entrepreneurship worldwide. She’s secured grant funds to travel to countries such as Malawi, Uganda and Ghana to teach digital technology to entrepreneurs.
W.E. also serves as an International Consultant. For example, she developed and delivered an online training course on technology and innovation for African businesses in addressing the impact of Covid-19 for the United Nations Economic Commission for Africa.
As The Digital Diplomat, her current research topics and interests include the impact of Web 3.0, crypto, metaverse, blockchain etc. to facilitate economic growth in the US and Africa. She plans to train brigades of Digital Diplomats to help governments and institutions develop policies that strengthen the positive impact of digitalization globally.
She launched The Mushroom Angel Company with her husband during the pandemic. They produce meat alternatives made from mushrooms. Their first product Cruz Burgers is currently available in more than 30 locations across MI. Her new experiences in food will support agribusinesses and consumer packaged goods in the US & Africa.
A proud member of Delta Sigma Theta Sorority, Inc., the Ghanaian-American New Jersey native is a wife and mother of three currently residing in Detroit, Michigan.
PRODUCT
Digital Futures
Program
PRODUCT
Aftown Mall
TIMELINE
Our journey that
we are proud of…
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2016 FOUNDED
2016 FOUNDED
After a few years of working together in multiple capacities, for example joining the same multilevel marketing team to sell beauty products online, Naomi Cook and W.E. Da’Cruz decided to join forces and relaunch a former company of Naomi’s called Virtual Global Consultant to Virtual Global Consultant Group, also known as, The VGC Group.
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2017 CLIENTS INCREASED
2017 CLIENTS INCREASED
After launching the company, Naomi and W.E. were still open to finding jobs elsewhere while the company grew. However, after multiple attempts to land jobs with larger companies failed, the founders decided if they weren’t going to get hired, they would hire themselves. Within a year of launching the company, Naomi and W.E. landed faith-based clients as well as other businesses and personal brands. Additionally, Da’Cruz’ unexpected move to Detroit forced the company to quickly develop a strong virtual infrastructure that would allow the company to grow.
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2018 TEAM EXPANDED
2018 TEAM EXPANDED
As donations increased online for faith-based organizations, the company began focusing on small-to-medium sized businesses in emerging markets starting with Africa. This pivot in direction opened up more opportunities for VGC to support entrepreneurs by using eCommerce to increase consumer-based product sales. With the success of working with African-based entrepreneurs, VGC built partnerships with local and government entities in the Detroit area and in Ghana, West Africa. This allowed for the launching of the companies internship program with University of Michigan – Dearborn and the hiring of team members in Ghana and Kenya.
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2019 GLOBAL REACH
2019 GLOBAL REACH
Officially located in 3 places: Mahway, New Jersey; Detroit, Michigan; and Accra, Ghana – the VGC Group is not stopping. International presence has expanded online for VGC clients as well as the company. VGC was invited by the Corporate Council on Africa and Embassy of Mozambique to speak on a panel entitled Transforming African Economies through Digitalization and the US-Africa Business Summit. The work of the company and the impact it’s having on entrepreneurs in emerging markets has been monumental.