National export program helps manufacturers develop strategies to expand into global markets LANSING, Mich. – Executives from five Michigan companies have graduated from ExporTech Lansing, the Michigan Economic Development Corporation announced today. “ExporTech provides an excellent opportunity for companies to sharpen their strategic export plans under the guidance of seasoned experts in various fields,” said MEDC Director of International Trade […]

If you are a startup business owner, one of the things constantly in your mind aside from business sustainability is the possibility of business expansion. Business expansion generally refers to the broadening of business operations which results in growth in one or more areas of the business. Expansion can mean several things and can be […]

You already have your business’ Facebook page up and running for quite a while. Now, you’re thinking of maximizing your business’ social media accounts by linking Instagram to Facebook. Aside from sharing Facebook posts to Instagram and vice versa, here are other functions that come with linking your accounts: Page admins, editors, moderators and advertisers […]

Want to expand your online business to a global scale? Yes? Congratulations on aiming to take that next step! We will share with you some steps on how to take your online business globally. Aside from having a viable product or service, you can find out if you are ready to expand your online business […]

Have you ever wondered how you can make your business stand out from your competitors? One of the key components you need to have for your business is brand identity. What is Brand Identity? Brand identity is how consumers can identify your business and its values based on what you present to the public. Some […]

The Digital Futures Fellowship Program was launched in January 2019 to connect university students in Michigan, United States to small to medium-sized businesses in Ghana, West Africa. Through the program, participating Ghanaian businesses gained leverage to compete in the global market through the market research performed by University of Michigan-Dearborn College of Business market research […]

With the rise of technology and having the need for easy and fast access, mobile payments are more important now than ever before for your business. According to AlliedMarketResearch.com, the mobile payment market is expected to reach $4,574 billion by 2023. That is only four (4) years from now. This is a great reason to […]

Have you been thinking about starting a successful online business? Or, do you already have an online business but it’s not flourishing as you expected? First, make sure you have identified your niche and your target market. The question you should be asking yourself, what need am I fulfilling online? Once you have identified that […]

Now, this is a trend that will be all over your 2019 eCommerce experience. Let’s face it—no matter how hard we try to limit our usage of social media, it has wormed its way into becoming a self-declared need that is rooted in various justifications. The need to stay connected, the need for entertainment, the […]

You’ve finally launched your dream business. So it’s time for you to get out there and market it! We all know that one of the easiest and most cost-effective ways to promote your business is through Social Media. Since most people use social media for their personal lives, it is not that difficult to navigate […]