About Digital Futures Program – Marketing Campaigns

Digital Futures Fellowship Program

The Digital Futures Program Marketing Campaigns track is a three-way partnership between VGC, Universities and African-based companies where students get real-life experiential knowledge by developing and implementing marketing campaigns to help African businesses sell local products into the global marketplace through Aftown Mall.


The program allows students to apply their current knowledge and develop their skills in marketing, which will be beneficial for both their academic and career paths. The Marketing Campaign track encourages creativity and result-oriented practice, along with the necessary communication skills needed in the global business world.


Participating companies benefit from the fresh new perspectives and creative campaigns developed by the student teams. The success of each group (student team+company) shall be dependent on mutual collaboration and does not rely on the student team’s efforts alone. 

African-based Business

If you’re an African-based business:

Established African-based companies selling on Aftown Mall are eligible to participate in this program. Proof of business registration is required as well as additional business documents.

We focus on supporting businesses that have potential to sell products in the global marketplace. Companies range in online experiences, but this does not limit the eligibility of acceptance into the program. Applications are on a rolling basis and companies are organized into cohorts that run multiple times a year.

Benefits include:
  • Unique marketing strategies and implementation
  • Identification of potential customer base & locations
  • Online sales and income generation
  • Assigned marketing team
  • Connection to global Aftown network
  • eCommerce education
  • Digital and technical support available*


If you’re an accredited US-based University:

This program offers an international business marketing curriculum for students at Universities. The program connects marketing students with entrepreneurs in emerging markets interested in breaking their local products into the global marketplace.

Through our use of innovative digital marketing strategies, this program teaches students how to analyze, position and promote businesses in emerging markets, in particulate  Africa, in the global marketplace. This cultural infusion opens students up to real-time challenges faced by entrepreneurs who are interested in increasing their bottom line. We work with professors to provide a wholesome learning opportunity tailor-made to the class and overall goals of the University.

Benefits include:
  • Experiential business/marketing curriculum
  • Global connection with vetted African-based businesses
  • eCommerce education
  • Digital and technical support available to students
  • Private sector partnership

Program Director

Mrs. Charity Akpabey – Accra, Ghana

What’s Next?

Once you’ve read the information above, click on the button that best fits your description. Your information will be reviewed by VGC and the contact person identified in your submission will receive a call and email from us. The Digital Future Fellowship Program runs on a rolling application. Cohorts are launched once to twice a year depending upon the availbility of University partners available. Groups of African-based companies are assigned to a University class to which are then assigned to invidiuals researchers/students for an average time period of three-months (or one semester).

African-based companies meet with their assigned University peers a few times over the course of the program. A final report is delivered and presented at the end of each program. More detailed information will be shared once selected and assigned a cohort. If you have any immediate questions before that time, you can contact us at Allow 24 to 48 hours for a timely response.